How can one create a company website that attracts visitors right away? What are the top features of the website that engage people and increase traffic? Here, with the help of this blog, we will understand the top features that every website development agency in UK prefers.
Many features can be included in your website, but not all of them can play an active role in your business growth. So, as a services provider, we will tell you the top features that might help you to grow your business.
Top 7 feature every web service provider should consider
- Fast Loading
88% of users never return to a website after an unpleasant experience. The most important element is to improve the load time. According to the Google Speed Study, websites that load in less than two seconds have a 15% higher conversion rate. The faster the website loads, the lower the bounce rate. As an expert, we provide a fast-loading website by optimising the graphics, simplifying the code and removing unnecessary features. Apart from these, there is a lot of technical staff that the expert team applies to make the website fast-loaded.
- Simple Navigation
For the business owner, the website is a catalogue where they show their services or products. So, keeping the website attractive and user-friendly is important to increase visitors. Simple navigation is the first step in building a user-friendly website. Visitors usually start by searching the menu when they arrive at your website to locate what they’re looking for. Thus, don’t be too creative with navigation names and stick to well-known words.
- Hamburger menu
As we discussed about the simple navigation, the hamburger menu is part of that step. The hamburger menu is quite common for users. Clicking here will reveal the entire menu bar, as most users are aware. It’s a hidden menu in the corner of your app or web page and consists of three horizontal lines or dots stacked vertically. Hamburger menus are a typical feature of websites that are optimised for mobile devices. The hamburger menu may conserve space on a website, which is valuable, especially on smaller devices. Website designers widely recognise this method of concealing expanded menus or options.
- Social media
Links to social networking platforms have become an essential feature of websites. It provides a straightforward way for consumers to connect with businesses. According to surveys, 73.4% of consumers follow businesses because of their services or products. Using easily accessible social networking buttons will improve content syndication and sharing. With this feature, your work has a good chance of becoming viral.
- AI-driven chatbots
Chatbots are becoming crucial on websites, and their importance is boosting customer interaction. These bots automatically respond to user questions, forming an immediate connection with the potential customer. Startups may boost user engagement, reputation, and dependability with the help of these bots.
For this reason, we just introduced our WhatsApp chatbot to strengthen our clientele. We know that answering questions makes customers want to buy your products or services.
- Contact Us Section
Contact details are an often disregarded feature of the different website elements. Making it easily available is one of the most important things to accomplish. It will be more beneficial to provide the information on every page rather than just creating a section. Phone, email, and online contact forms are a few of the popular methods. The information needs to be clickable. Putting the information at the top of a page will make it easier to see.
- Informative Landing Pages
A landing page provides specialised information about services, products, discounts, etc., when people click on an email, ad, or campaign. The quickest approach to increase sales is to create landing pages that are interesting and educational. Additionally, companies with 31–40 landing pages see a seven times improvement in conversion rates compared to those with only five.
Conclusion
In 2025, every business owner must have a professional website. Make sure your business stands out from the competition by utilising the top seven website elements listed above. The features of your website not only draw attention to its usefulness but also make sure that users find it interesting, which improves leads and conversions. Do you now need expert help in providing such features on your website? Then we are here!
With many years of expertise in creating user-focused websites, DigitilizeWeb is a leading website design and development agency in UK. Our varied case studies provide evidence of the prompt and effective execution of our online projects.