Most WordPress website redesigns don’t fail because the site looks bad.
They fail because the homepage hero (that first screen you see before scrolling) doesn’t do its job.
It’s like walking into a store, and the first thing you hear is:
“Welcome to solutions.”
Okay… solutions for what? For who? And why should I trust you?
That’s what your hero is doing right now if it’s full of vague headlines, random stock photos, and a “Get Started” button that asks for commitment before the visitor even knows what they’re committing to.
If you’re considering WordPress redesign services, start here because this section quietly decides whether people stay… or bounce and never come back.
What visitors actually do on your homepage (the part nobody admits)
Here’s a painfully common visitor journey:
- Someone lands on your site from Google, LinkedIn, or a referral.
- They glance at your headline.
- They half-read the second line.
- They scroll a tiny bit.
- If they still don’t “get it,” they hit back.
No rage. No drama. No feedback.
And the frustrating part is that a lot of websites lose visitors not because the business is bad, but because the hero makes the business feel unclear.
The hero section problems that quietly kill enquiries
Your headline sounds nice but it doesn’t mean anything
If your headline could belong to 500 other companies, it’s not helping.
“Creating digital experiences.”
“Innovating online.”
“Designing for tomorrow.”
None of these tell a visitor what you actually do. They’re polite. They’re safe. They’re also forgettable.
A better headline feels like a confident handshake:
- “WordPress redesigns that improve speed, SEO, and conversions.”
- “A cleaner, faster WordPress site that turns visits into enquiries.”
- “Redesign your WordPress site without losing rankings.”
It’s not poetry. It’s clarity. Clarity wins.
Your subheadline is talking to your team, not your customer
This is where a lot of sites accidentally start writing for themselves.
“We offer custom design and development with modern frameworks…”
That might be true. But it’s not what the visitor is thinking.
They’re thinking:
“Can you make my site stop feeling old?”
“Can you help me get better leads?”
“Can you fix the mobile experience that’s embarrassing me?”
Your subheadline should sound like you’ve seen their exact situation before:
“Built for businesses whose WordPress site looks fine, but loads slowly, feels confusing on mobile, and isn’t generating enough qualified enquiries.”
That line makes the right person go, “Yep. That’s me.”
Your CTA is either too pushy or too vague
“Book a call” can feel like pressure.
“Get started” feels like nothing.
A homepage hero works better when the first action is easy.
Try something that fits how people decide:
- “See redesign examples”
- “Get a quick homepage audit”
- “View before/after results”
- “See what’s hurting conversions”
You can still keep “Book a call” as a secondary button. Just don’t make the visitor jump straight into a call before they’ve even decided if they like you.
Your hero has zero trust signals, so it feels risky
Even a good offer feels risky when it’s floating in space.
You don’t need a wall of awards. You need one calm line that reduces doubt:
- “Trusted by 200+ businesses”
- “4.8/5 average rating”
- “WordPress specialists (not generalists)”
- One quick outcome: “+38% more enquiries in 60 days”
The hero is not the place to be modest. It’s the place to be reassuring.
Your hero looks modern… but the layout feels like a junk drawer
This is subtle, but it’s real.
Some heroes have:
- a headline,
- a subheadline,
- 3 buttons,
- 2 badges,
- a video,
- a pop-up,
- a chat widget,
- and a “featured in” strip fighting for attention.
That’s not premium. That’s noisy.
A calm hero is a clean path:
Headline → subheadline → proof → CTA → visual
If your visitor’s eyes don’t know where to go, they’ll go back to Google.
What a “good” redesigned hero feels like
Not what it looks like. What it feels like.
It feels like:
- “I understand what you do.”
- “I trust you a bit already.”
- “I can take a small next step without pressure.”
So the goal isn’t to make it flashy. The goal is to make it obvious.
Here’s a simple hero blueprint you can use as a reference:
1) Headline (Outcome-focused)
One clear promise.
2) Subheadline (Specific + relatable)
Proof that you understand the visitor’s context.
3) Trust line (One strong proof point)
Rating, results, clients, or specialization.
4) Primary CTA (low friction)
Examples/audit/results.
5) Secondary CTA (high intent)
Call/enquiry.
6) A visual that shows something real
Before/after screenshot, layout preview, or result snapshot—anything except generic stock imagery.
The first scroll matters more than people think
Here’s the moment that decides things:
The visitor scrolls slightly.
This is where they ask:
“Okay, but what changes? What do I get?”
If your first scroll is just “Our Services” with five random boxes, you’ve lost the moment.
Instead, show three outcomes. Not features. Outcomes.
Example:
- Clarity: “Visitors understand your offer in seconds.”
- Trust: “Proof shows up early, not buried.”
- Action: “Pages guide users toward enquiry, not confusion.”
Keep it short. Keep it concrete.
The biggest redesign mistake: making the hero pretty but slower
You can absolutely redesign a hero and accidentally make performance worse.
And in WordPress, hero sections are often where speed dies:
- huge images
- background videos
- heavy sliders
- animation overload
A redesign should make the site feel faster, not heavier.
A good-looking site that loads slowly is basically a nice-looking closed door.
What to do if you’re planning a WordPress website redesign
Before you redesign your entire website, take your current homepage hero and ask:
- Would a stranger understand what we do in 5 seconds?
- Does the headline say something specific?
- Is there proof on the first screen?
- Is the first CTA low-friction?
- Does the first scroll explain outcomes?
If the answer is “kind of” to most of these, your redesign opportunity is clear.
And if you want this handled end-to-end copy, layout, mobile UX, speed, and SEO migration included, choose a WordPress redesign company that treats redesign like a business upgrade, not a fresh coat of paint.
For more, visit Pure Magazine
