Exhibiting at a trade show can be a bit like putting on a theatre production. You will likely have to spend weeks or months preparing, just so that you can get your handful of hours spent at the actual show just right.
A central part of that process consists of finding the right exhibition stand designer who can create the perfect space to show off your organisation. From digital integration to a collaborative design approach, here’s what to look for in your search.
Digital integration
Your exhibition stand shouldn’t just be a glorified table. It should be an interactive space into which you can integrate a range of technologies, to best show off your business. In most cases, you’ll want to find a designer who understands and can take care of this for you.
Ask about digital integration, including VR spaces for guests and even digital twins (digital versions of your stand that exist online), so that remote audiences can attend and experience your space as well.
Modular design
A good exhibition stand designer will understand that your stand requirements will change throughout the year. You’ll likely have slightly different goals at different exhibitions and trade shows, not to mention the fact that you’ll often be allotted different amounts of space, with different floor plans.
To accommodate these changes, it’s beneficial to go with a modular design. That way, you can change the shape and features of your stand as and when you need, allowing you to accommodate a wide range of functions.
Goal-oriented design
You shouldn’t just be making an exhibition stand for the sake of it. You’ll likely have a set of clear goals that you want to achieve by exhibiting at trade shows, and you need to choose a designer who can cater to these goals.
Make sure that your goals are considered by the service you choose from the very beginning of the design process, so that you receive a stand that will be maximally effective at promoting your business.
A collaborative approach
Lastly, you want to find a designer who can match your level of desired collaboration. It could be the case that you want to have the opportunity to provide a lot of input into the process; it could also be that you have no time to spend on the stand design, and want a service like Focal Exhibitions to take care of it for you.
Either way, make sure that you go with a service that is able to collaborate in a way that works for you. Ask them about their process, and check reviews and testimonials to get a more well-rounded perspective on this side of things.
Finding the right exhibition stand designer in 2026 isn’t too difficult. There are heaps of options to choose from, and so long as you know what your criteria are, you should be able to come up with a shortlist of near-perfect options in no time at all.
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