Welcome to your comprehensive guide to mastering Every Door Direct Mail (EDDM). If you’re a small business looking to supercharge your marketing efforts, you’re in the right place. EDDM is a powerful tool that allows you to reach the right people in your local neighborhood, and we’re here to help you navigate every step of the process.
From understanding the benefits of EDDM and how it works, to using the online tool and mapping your campaign, we’ve got you covered.
We’ll also guide you through choosing the right product sizes, designing and printing your mailpiece, and preparing and sending your mailing. But we don’t stop there. We’ll also show you how to track your EDDM campaign and use it to grow your business.
So, whether you’re just starting to build your campaign or you’re looking to refine your approach, this guide is your go-to resource for all things EDDM. Let’s dive in and start reaching your ideal neighborhood audience today!
Understanding Every Door Direct Mail (EDDM)
Every Door Direct Mail (EDDM) is a powerful tool that can help small businesses connect with their local community. This service, provided by the USPS, allows businesses to send marketing materials to specific postal routes, making it easier to reach potential customers. Whether you’re launching a new product or promoting a sale, EDDM can help you get your message in front of the right people.
In this section, we’ll delve deeper into the workings of EDDM, its benefits, and how you can leverage it to boost your business.
What is Every Door Direct Mail (EDDM)?
Every Door Direct Mail (EDDM) is an affordable, efficient marketing tool for small businesses to reach potential customers in targeted areas. Provided by the U.S. Postal Service, EDDM postal allows businesses to hand-off bundles of marketing mail to specific routes, eliminating the need for individual addressing.
This service is specifically designed for advertising and promoting your business or services in a targeted manner. For instance, you can choose to distribute your mail to homes in select zip codes, hence targeting a specific demographic.
With the use of EDDM, businesses can start building their campaigns, employing online tools for route searches and selection. Additionally, the service allows flexibility in choosing the type and size of mail, from postcards to brochures, according to your business needs.
Benefits of Using Every Door Direct Mail (EDDM)
Cost-efficient Marketing: EDDM is a cost-effective marketing strategy. Unlike traditional bulk mail, you don’t need to buy or rent mailing lists. All you need to pay for is per zip code.
Extensive Reach: With EDDM, you can cast a wider net and reach out to every door in a chosen area. It’s a great way to increase your business presence, whether you are serving locally or targeting specific geographies.
Simplified Process: Rather than dealing with complex postal paperwork, you can utilize online tools to start building your campaign, choose your route type, search for routes, and even drop off entry type.
Tangible To Customers: EDDM is a physical, tangible piece of marketing content, making it impactful. Unlike digital ads which can be easily overlooked, direct mail is tangible and often has a higher response rate.
How Does Every Door Direct Mail (EDDM) Work?
Every Door Direct Mail (EDDM) is a practical marketing strategy that puts your brand or small business right in front of your local audience. Here’s how it works.
Through the online EDDM tool provided by the post office, you can start building your campaign. This tool allows you to select specific routes in a specific zip code for your direct mail to be sent to. This translates to a more personalized approach in reaching out to prospective customers since you have the ability to choose the routes based on certain criteria like age, household size, or income.
This service requires a minimum bundle of 200 mail pieces that can rise up to a maximum of 5,000 per Zip code per day. Once you’re done with the selection process, you can drop your direct mail at your preferred entry type – a retail post office for small volumes or a business mail entry unit for bulk mailings.
EDDM ultimately provides a cost-effective method for marketing your business to your local community. Designed to help your business grow, EDDM is an intuitive and flexible tool that offers a wide range of direct mail options tailored to your needs and budget. Because when it comes to growing your business – every door counts.
Using the EDDM Online Tool
The EDDM Online Tool is a powerful resource for small businesses looking to leverage direct mail marketing. This tool simplifies the process of reaching every door in your targeted route, making it an essential part of your marketing strategy.
With its user-friendly interface and robust features, the EDDM Online Tool allows you to build your campaign effectively and efficiently. It’s time to explore how this tool can revolutionize your direct mail marketing efforts.
Getting Started with the EDDM Online Tool
Getting started with the Every Door Direct Mail (EDDM) online tool is quite straightforward. Its user-friendly interface makes the process of direct mail marketing simplified for small businesses. You start by visiting your local Post Office’s website and navigate to the direct mail options section.
Once there, you’ll find the EDDM online tool. This is your gateway to successfully reach every door in your targeted route. Your campaign building commences with the online tool, as it provides effective solutions for marketing mail and bulk mail operations.
A key feature of this tool is the ‘select route’ option. Here, you can choose which postal routes you want your mailing to reach. This is done by entering your desired ZIP code, allowing you to direct your marketing efforts towards certain areas. This zip code searchable map ensures that you target the right audience for your business.
How to Use the EDDM Online Tool
To effectively utilize the EDDM Online Tool, here are the crucial steps:
Search for Area: On the user-friendly platform, you can search for a particular area using a full address, city/state, or ZIP Code.
Choose Your Audience: This tool offers a robust set of filters that allows you to define your target audience by factors like age, household size, and income.
Select Your Routes: You have the flexibility to select your desired routes for your mailing campaign. You can even choose multiple routes for a single mailing.
Drop Off: Lastly, follow the instructions listed in the Order Summary in the tool and take your mailing to the specific Post Office drop-off location.
In conjunction, the EDDM Online tool also enables you to make informed decisions about where to send your marketing mail for maximum impact. Remember, selecting the right routes can work wonders in reaching the desired audience, making your every door direct mail campaign a success. Each step is designed for ease of use, letting you build your campaign efficiently. Don’t forget that the ‘per zip’ feature enables bulk mailing, making it ideal even for your grandest campaigns.
Keep in mind that the type of route and drop off entry type significantly impact your campaign’s reach and success. With the help of the tool, all these major aspects can be handled with a few clicks. It’s a significant step up from traditional methods of managing direct mail, making the entire process seamless, and more inclined towards success.
Mapping Your EDDM Campaign
In the world of direct mail marketing, the Every Door Direct Mail (EDDM) service is a game-changer. It allows businesses to reach out to their target audience in a more precise and efficient manner. The key to this lies in the mapping of your EDDM campaign.
Mapping your EDDM campaign is a strategic process that involves selecting the right routes and zip codes to target. It’s about understanding where your potential customers are and ensuring your marketing mail reaches them. This section will guide you through the process of mapping your EDDM campaign, helping you maximize your reach and impact.
Understanding EDDM Mapping
Going beyond the creative design stage of your Every Door Direct Mail (EDDM) campaign, it’s essential to grapple with the concept of EDDM mapping. Quite simply, this involves the precision targeting of your direct mail, relying heavily on geographic parameters to reach the right customers.
The post office provides an online tool for EDDM mapping, keeping this process straightforward for small businesses. You’re not only able to hone in on specific zip codes but narrow your reach by searching for routes, and even selecting the type of route – residential or business.
Mapping your EDDM campaign isn’t only a methodical process; it’s a tactic that could drastically enhance your campaign’s effectiveness. Digital ads may have their value, but when it comes to marketing mail – especially bulk mail – specificity is key.
Understanding EDDM mapping’s value is the first step in unlocking a potent strategy’s potential, helping to build your campaign around the habits, preferences, and locations of your target market. With careful planning, each door your direct mail reaches could become a new opportunity.
How to Map Your EDDM Campaign
Alright, let’s get right into it.
Start With The Online Tool: The first step to creating an Every Door Direct Mail campaign is to use the EDDM Online Tool. This is where you’ll define your target area by choosing the zip codes and postal routes you want your campaign to cover.
Finding The Right Audience: Next up, it’s time to narrow down your target audience. Refine your search parameters by inputting the characteristics of your ideal customers like age range, household size, and income level. These filters will help ensure your campaign reaches the households most likely to engage with your business.
Building Your Campaign: After selecting your target demographics, you’ll begin to build your campaign. With the option to select multiple routes in a single mailing, it’s easy to broaden or streamline your reach as necessary.
Review and Proceed: Finally, take a moment to review your selections and make any necessary adjustments. Once you’re content with your chosen postal routes and demographic filters, you can save your choices or directly proceed to the next step.
Remember, understanding your audience is at the heart of a successful direct mail campaign, so take the time to get to know the households your marketing mail will reach. From the small business owner to the digital ad enthusiast, everyone you reach is a potential customer. Start building your campaign today and leverage the power of Every Door Direct Mail. Note that you don’t have to start from scratch each time; build on the lessons learned from previous campaigns to avoid unnecessary repetition. Such a meticulous approach can significantly surge the chance of your EDDM campaign being a success.
Mapping your campaign with EDDM is not just a step, but a game-changing move in maximizing your reach to the appropriate audience. Your ability to select routes per zip and choose between different types of bulk mail, you have the power to position your marketing contents right at the doorstep of your prospects. This power can be the difference professional marketers utilize to rise above the competition.
Choosing the Right EDDM Product Sizes
In the realm of Every Door Direct Mail (EDDM), size does matter. The dimensions of your mailpiece can significantly influence the success of your campaign.
Choosing the right EDDM product sizes is a strategic move that can amplify your campaign’s reach and impact. It’s not just about fitting your content, but also about making a lasting impression on your audience.
Understanding EDDM Product Sizes
Every Door Direct Mail product sizes are critically essential to master for successful direct mail campaigns. They dictate not only the amount of information you can display but also the impact your mail will have when it hits the doorsteps of potential customers.
Post Office stipulates specific dimensions for EDDM products. A quick tour on their online tool can provide just the information you need. Alternatively, you can also visit your nearest Post Office location.
Understanding these product sizes from the get-go is pivotal, especially when you’re orchestrating a marketing mail campaign. It’s going to help streamline your campaign process. With the right size selection, you are setting up your campaign to resonate with your targeted routes.
Keep in mind, your campaign’s efficacy can thrive or dwindle based on your product size selection. Explore and experiment to find what works best for your small business. Always bear in mind, ‘less is more’ doesn’t necessarily apply when it comes to EDDM.
Choosing the Right EDDM Product Size for Your Campaign
Choosing the optimal Every Door Direct Mail (EDDM) product size for your campaign requires careful consideration. Here are a few pointers to keep in mind:
The right EDDM product size can enhance the effectiveness of your campaign. Strategically selecting your product size can be as crucial as choosing the type of route or zip code for the best results. Review your content, consider your audience, budget the expenses, and start building your campaign with these factors in mind. Make efficient use of online tools to streamline your campaign building process.
Designing and Printing Your EDDM Mailpiece
In the world of Every Door Direct Mail (EDDM), the design and print of your mailpiece are pivotal. They are the tangible aspects of your campaign that your prospects interact with. This section will guide you through the process of designing, printing, and mailing your postcard, ensuring it’s not just visually appealing but also meets the Post Office’s guidelines.
From conceptualizing a compelling offer to selecting the right type of route for delivery, every step is crucial in building a successful campaign. Let’s dive in and start building your campaign.
Designing Your EDDM Mailpiece
Designing your Every Door Direct Mail (EDDM) mailpiece is a crucial step in building your campaign. The journey begins with conceptualizing a compelling offer for your target audience. Bear in mind that the success of your direct mail operates on the appeal of the offer to your prospects.
Take advantage of services offered by design employees or subcontractors in honing the aesthetic appeal of your mailpiece. Leverage online tools to render out a design print that stands out in the crowd of mail in your recipient’s mailbox.
As a small business, your aim should be to tap into the potential of EDDM to maximize exposure. A well-designed mailpiece helps achieve this mission. It’s not about putting together text and images; it’s about creating an invitation that your prospects find hard to resist.
And remember, the marketing mail isn’t a one-off thing. The design should be consistent with your brand essence and align with the core message of your campaign. Whether you choose to drop off the entry at a local post office location or opt for bulk mail delivery, the quality of design plays a significant role in how your brand is received, per zip code, and across multiple routes.
Printing Your EDDM Mailpiece
Creating your Every Door Direct Mail (EDDM) successfully involves a blend of creative design and quality printing. Once you have an attractive design that speaks to your target customers, it’s time to print.
The Post Office has guidelines for Every Door Direct Mail, and one such requirement is the adequacy of your mail bundle. While this might seem daunting, especially for small businesses, there are different types of routes available. Whether it’s a local printer or an online tool, there are several avenues to help you navigate through the bulk mailing process and get your marketing mail off to the right start.
Preparing and Sending Your EDDM Mailing
In this section, we’ll delve into the nitty-gritty of preparing and sending your Every Door Direct Mail (EDDM) campaign. We’ll guide you through the process, from bundling your marketing mail to selecting the right routes for delivery.
Whether you’re a small business owner or a seasoned marketer, understanding the ins and outs of EDDM can help you maximize your reach and impact. Let’s start building your campaign.
Preparing Your EDDM Mailing
Starting your EDDM campaign doesn’t have to be a daunting task. The first step is preparing your direct mail pieces. With the help of online tools available at your local post office, you can design prints that appeal to your small business’s target audience.
Remember, your materials need to speak to your audience’s interest. So, it’s crucial you choose a design that will resonate with recipients. The best practices include using bright colors and clear, engaging content.
Once your design is ready, prepare your mailing bundle. Don’t forget to consider the route and drop-off entry types. The post office locations offer tools to select and search routes using a zip code, easing the process. This allows you to use every door in a specific zip code to your advantage.
Sending Your EDDM Mailing
When it’s time to send your Every Door Direct Mail (EDDM) marketing materials, you need to keep a few things in mind to ensure the operation goes smoothly and successfully.
Firstly, make sure you have selected the appropriate routes for your campaign. This can be done using an online tool, which lets you search for routes by zip code. The tool generally offers options to select either traditional ‘every door’ routes or specific ‘type of route’ based on demographic data.
After your routes are selected, it’s time to prepare your direct mail bundles. For every route selected, a bundle must be created. This means your mail pieces will need to be neatly arranged in stacks, secured, and clearly labeled with the respective route number.
Tracking and Growing Your Business with EDDM
In the world of small business marketing, Every Door Direct Mail (EDDM) is a game-changer. It’s a tool that not only helps you reach your target audience but also allows you to track and grow your business effectively.
With EDDM, you can monitor the success of your direct mail campaigns and make data-driven decisions to expand your business reach. Let’s delve into how you can leverage this tool to your advantage.
Tracking Your EDDM Campaign
As a business owner, you want to ensure your investment in marketing yields a good return. The great thing about Every Door Direct Mail (EDDM) is its capacity for accurate campaign tracking. EDDM’s online tool lets you precisely specify the routes for your mail distribution, helping you gauge the impact of your direct mail campaign.
This precision in route selection isn’t just based on ZIP codes. EDDM also employs U.S. Census data to allow you to refine your campaign for targeted demographics such as age, household size, and income tier. This wealth of data is essential in tracking your campaign’s progression.
By utilizing these advanced features, you can assess the campaign’s effectiveness in different neighborhoods. Got a ZIP code where the response is booming? You’ll know that’s an area worth investing more of your marketing budget in. One with a lower response? You may want to revisit your strategy for that demographic.
Growing Your Business with EDDM
The impact of Every Door Direct Mail (EDDM) on the growth of small businesses is remarkable. Transforming your business from a local startup to a neighborhood sensation doesn’t have to be an uphill struggle. With EDDM, you can target the right demographic, promote your offerings, and elevate your business standing.
The post office provides an excellent online tool that helps you search for routes, select your type of route, and establish the drop off entry type for your campaign. This tool brings the convenience of digital ad technology to your doorstep. It also allows you to access valuable per zip code census data, giving you valuable insights into your target market.
Building your campaign with EDDM is akin to having a local printer constantly promoting your brand in people’s mailboxes. It’s a non-invasive marketing strategy that puts your offerings in front of potential customers without disrupting their daily activities.
Whether you’re a small shop looking for local recognition or a growing business expanding to new zip codes, EDDM can help you establish a strong neighborhood presence. Coupled with a clear call to action, EDDM is a powerful tool in the arsenal of every small business aiming to make an impression.
Wrapping Up: Maximizing the Benefits of Every Door Direct Mail (EDDM)
In conclusion, mastering Every Door Direct Mail (EDDM) can be a game-changer for your business. It’s a cost-effective way to reach the right people in your local neighborhood, and with the right strategy, it can significantly boost your marketing efforts.
Remember, the key to a successful EDDM campaign lies in understanding your audience, designing compelling mail pieces, and tracking your results. Don’t be afraid to experiment with different designs, offers, and routes until you find what works best for your business.
While the process may seem daunting at first, the benefits of EDDM are well worth the effort. So, start building your campaign today, and watch your business grow.
Ready to unlock new opportunities with EDDM? Contact Cactus Mail today, and let us help you design and execute a tailored EDDM campaign that drives results and expands your local reach!