We’ve all been there — you see a funny meme, a beautiful photo, or a post that speaks to you, and you hit “Repost” without thinking twice. A few minutes later, you realize… maybe that wasn’t such a great idea. Whether it’s a professional account where image consistency matters, or you just changed your mind, knowing how to unrepost on Instagram has become a common digital dilemma in 2025.
Instagram’s features keep evolving. Between Reels, Stories, and the newer Repost feature that lets you share someone else’s post directly on your feed, it’s easy to make a quick mistake. The good news? You can fix it — but how you do it depends on the type of post you shared.
Let’s break down exactly how to unrepost on Instagram step by step — whether it’s on your main feed, Story, or Reel — so you can keep your profile perfectly curated.
Understanding Instagram’s Repost Feature in 2025
Before you can unrepost, it helps to understand what reposting actually means on Instagram today.
In the early days, you had to use third-party apps to share someone else’s post. Now, Instagram includes a built-in Repost option — available for both feed posts and Reels. When you repost something:
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It appears on your feed or profile, crediting the original creator.
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Followers can see that it’s a shared post.
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You can add your own caption or emoji reactions.
But what happens if you want to remove it? The steps vary depending on where you shared it.
How to Unrepost on Instagram Feed
If you reposted something to your main feed, here’s how to take it down:
Step-by-Step:
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Go to your profile.
Tap your profile picture in the bottom-right corner of the Instagram app. -
Find the reposted post.
It usually shows a small repost icon or says “Reposted from” beneath the username. -
Open the post.
Tap the three dots (…) at the top-right corner of the post. -
Select “Delete.”
Confirm by tapping Delete Post.
That’s it. The repost will immediately disappear from your profile and your followers’ feeds.
Note: Deleting the repost doesn’t affect the original creator’s post — it only removes your shared version.
How to Unrepost on Instagram Stories
Stories are a little easier to manage because they vanish after 24 hours. But if you want to unrepost a Story before it disappears, here’s what to do:
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Open the Story you reposted.
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Tap the three dots (…) or More at the bottom right.
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Select Delete.
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Confirm your choice.
If the Story was automatically shared from someone who tagged you, you can also go into Settings → Privacy → Mentions and disable automatic Story reposts.
Pro Tip: If you reposted a Story with music or effects and deleted it, it’s gone permanently — there’s no undo feature. So double-check before removing it.
How to Unrepost an Instagram Reel
Reels have taken over Instagram, and many users repost popular short videos to engage audiences. If you’ve reposted a Reel and want to take it back:
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Navigate to your profile’s Reels tab (the play icon).
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Find the reposted Reel you want to delete.
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Tap the three dots (…) in the top-right corner.
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Choose Delete or Remove from Profile Grid (if you only want to hide it).
If you shared someone’s Reel to your Story or feed using the built-in “Share” button, you can simply delete the shared post or Story, as mentioned above.
Can You Unrepost Someone’s Content Without Deleting It?
Technically, no. There’s no “unrepost” button yet. The only way to unrepost on Instagram is to delete the shared content from your feed, Story, or Reel. Once removed, it’s gone from your profile instantly.
However, if you want to temporarily hide it instead of deleting:
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Go to the post.
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Tap the three dots (…)
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Select Archive.
This will remove it from your public profile but keep it saved privately. You can restore it later by going to Archive → Posts Archive and selecting Show on Profile.
Why You Might Want to Unrepost on Instagram
Here are a few common reasons users decide to unrepost:
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Brand consistency: You realized the post doesn’t match your feed’s theme.
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Privacy concerns: The original content got deleted or was controversial.
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Aesthetic preferences: The caption or colors don’t fit your grid.
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Personal reasons: You changed your mind or reposted by mistake.
Whatever your reason, learning how to unrepost on Instagram gives you control over your content — and your image.
Avoiding Future Repost Mistakes
To keep your Instagram looking clean and intentional, try these habits:
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Preview before posting. Always check your grid layout with a planner app.
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Use “Archive” instead of “Delete.” That way, if you regret removing a post, you can easily bring it back.
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Limit automatic Story shares. In settings, disable Auto-share to Story for tagged posts.
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Think before you repost. Make sure it aligns with your message or brand identity.
It’s all about curating with purpose — not just reacting.
Conclusion: Keep Your Feed True to You
In 2025, social media is less about volume and more about vibe. Your Instagram feed tells your story, and sometimes that means removing what doesn’t fit anymore. Whether you reposted something by accident or just want a cleaner grid, knowing how to unrepost on Instagram gives you the freedom to refine your online presence anytime.
Remember — your feed, your rules. Take a moment to curate with intention, because every post says a little something about who you are.
FAQs: How to Unrepost on Instagram
1. Is there an “Unrepost” button on Instagram?
Not yet. The only way to unrepost something is by deleting or archiving the shared post.
2. Can I remove a repost without deleting my caption?
No. When you delete the repost, the caption goes with it. If you want to reuse it, copy the text before deleting.
3. Does the original poster get notified when I unrepost?
No. Instagram doesn’t send any notifications when you delete a repost.
4. What happens if I delete a reposted Reel?
It disappears from your profile, but the original Reel stays on the creator’s page.
5. Can I unrepost something from a private account?
You can delete it from your profile, but once removed, you may not be able to repost it again if the account is private and you lose access.
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