Before Twitter hot takes, before Reddit threads, before YouTube shoots — there was Blog of Doom.
Long before wrestling commentary lived on social media, one man’s blog captured the pulse of the fandom. Blog of Doom, created by Scott Keith, became the online destination for fans who wanted unfiltered, sarcastic, and brutally honest takes on wrestling shows.
Today, in 2025, it remains one of the few wrestling blogs that still feels authentic — not algorithmic. But how did a simple text-based site survive the shift from forums to TikTok? Let’s rewind and break down the legacy, evolution, and enduring influence of Scott’s Blog of Doom — often searched simply as blog doom by longtime readers.
Origins: The Early Internet and the Rise of Scott’s Blog of Doom
Before it was even called Blog of Doom, Scott Keith had already made waves through his Smark Rant reviews in the late 1990s. He wrote like a fan who wasn’t afraid to say what everyone else was thinking — calling out bad booking, praising storytelling, and mocking clichés.
When he launched his own platform, www.blogofdoom.com, it became a digital home for smart wrestling fans. These weren’t casual readers; they were insiders, tape traders, and message-board veterans who wanted depth, not PR fluff.
The early tone of Scott’s Blog of Doom reviews was sharp, funny, and sometimes controversial. He’d drop lines that blended humor with harsh truth — the kind of commentary that built cult followings and rivalries alike.
The Blog Doom Formula: Honesty, Humor, and Hardcore Fandom
Scott’s writing style turned match recaps into storytelling. Each review felt like a conversation with a brutally honest friend who’d watched every Nitro, Raw, and pay-per-view since 1985.
His “Smark Rant” style became iconic — equal parts sarcasm, nostalgia, and deep knowledge. He’d praise Bret Hart’s psychology one moment and demolish WCW booking the next.
Unlike the polished tones of wrestling journalism, Blog of Doom thrived on raw authenticity. Readers didn’t come for breaking news; they came for the truth told through wit.
Even today, that formula works. In an age where AI-written news floods the web, Scott Keith’s Blog of Doom remains refreshingly human.
Building a Community: From Comment Sections to Forums
Part of the magic of Blog of Doom was always its community. The comment sections became mini-forums where fans debated, joked, and dissected every angle of wrestling history.
In many ways, Blog of Doom was the prototype for today’s wrestling Reddit threads and Discord chats — long before those platforms even existed.
The tone? Blunt but passionate. Fans corrected errors, added trivia, and occasionally roasted Scott himself (which he often took in stride).
By 2025, the community still thrives — smaller, tighter, and fiercely loyal. It’s less about traffic and more about connection, a throwback to when being a wrestling fan online felt personal.
Controversies and Criticisms: The Double-Edged Sword of Smark Culture
No legacy comes without controversy. Over the years, Scott Keith has faced criticism for his tone — sometimes seen as too negative or dismissive. But that’s part of what made Blog of Doom iconic.
It never pretended to be mainstream. It was wrestling’s underground newspaper — opinionated, unfiltered, and fan-driven.
For every detractor calling it cynical, there were hundreds who appreciated its honesty. The “smark” voice that Scott popularized helped shape an entire generation of fans who looked at wrestling not as blind spectators, but as critics and storytellers.
Navigating 2025: Staying Relevant in a Clickbait Era
In an age dominated by AI summaries, YouTube shorts, and influencer reviews, Blog of Doom still runs on old-school text and genuine thought.
That’s part of its charm — and its rebellion. The Smark Rant Retro Rants continue, covering everything from 80s WWF cards to modern AEW shows, while the archives remain a time capsule of wrestling’s internet evolution.
Many newer fans discover the site through Google searches like “Scott Keith wrestling blog” or “Smark Rant Blog of Doom”, proving that even in 2025, there’s still an audience for authentic fan writing.
It’s not about flashy graphics or viral content. It’s about the words, the voice, and the connection between one passionate reviewer and an audience that gets it.
Legacy: Why Blog of Doom Still Matters
Why does a text-heavy wrestling blog from the early 2000s still matter in 2025? Because authenticity never goes out of style.
Blog of Doom reminds us what fandom used to feel like — raw, passionate, and opinionated. It’s a relic of wrestling’s early internet, but it also remains a living space for real conversation.
Scott Keith didn’t just build a blog; he built a blueprint for modern fan commentary. Countless wrestling podcasters, reviewers, and YouTubers still draw from his format — knowingly or not.
And while other sites chase algorithms, Blog of Doom stays consistent: same tone, same honesty, same love for wrestling storytelling.
The Human Touch: Scott Keith, Then and Now
Beyond the snark and rants, there’s always been a human element. Scott’s writing carries nostalgia — you can sense the kid who grew up watching Saturday Night’s Main Event, the critic who still believes in the magic of a perfect heel turn.
He’s authored multiple books like Tonight… In This Very Ring, further solidifying his place in wrestling literature.
In short: Scott Keith didn’t just survive the changing internet — he outlasted it.
Final Thoughts: The Blog That Refused to Sell Out
Blog of Doom isn’t about clicks, sponsorships, or SEO hacks. It’s about one thing — love for the craft of wrestling storytelling.
Whether you’re revisiting the archives or reading the latest AEW review, Scott’s Blog of Doom still delivers what modern media often forgets: honesty.
In a digital world where everyone’s performing, Blog of Doom remains one of the few places where fans are still talking.
FAQs
Q. What is Blog of Doom?
Blog of Doom is Scott Keith’s long-running wrestling review site, known for brutally honest takes, “smark” humor, and detailed event recaps.
Q. Who is Scott Keith?
A veteran wrestling reviewer and author who popularized the “smark rant” format, influencing how modern fans analyze matches online.
Q. Why is Blog of Doom still popular in 2025?
Because it keeps its original voice — honest, fan-first, and packed with deep wrestling knowledge that newer platforms can’t replicate.
Q. Is Blog of Doom reliable for wrestling reviews?
Yes. Its long history, active community, and unfiltered commentary make it one of the most respected independent wrestling blogs online.
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