To increase your followers on Instagram, you must improve your ranking. Instagram ranking refers to the visibility of your profile when someone searches for words or phrases related to your niche. Your Instagram profile will be seen by more users if it is well ranked, which will also increase the number of IG followers.
In this article, we will explain how you can improve your Instagram ranking by following a few simple steps.
Optimize Your Instagram Profile for Better Search Visibility
The Instagram algorithm uses information from your profile to determine when and where it should be displayed. It is important that your profile is clear and informative to rank higher in Instagram search. The first step is to switch your account to a business or creator profile. With these accounts, you will be able to access features such as analytics, contact buttons and category labels. They also help Instagram understand what your content is about.
It is advisable to make your account public because private profiles on Instagram do not appear in search results or the explore tab. The next step is to focus on your name and username. The Instagram search system checks both keywords, so you should include at least one or two important keywords. This way, your profile will appear in local search results.
Create Content that Improves Your IG Profile Rank
Instagram checks how people interact with your posts. When you get more interactions on your content, Instagram sees it as a positive signal. This increases the ranking of your posts, as well as the ranking of your profile and you see a gain in Instagram followers.
On Instagram, reels are now the most popular type of content. They can be found on the Explore page as well as in the Reels section. It is recommended that you create short and informative reels between 15 and 60 seconds. Ensure that the first few seconds are strong. During this stage, the user decides whether to keep watching or scroll away.
A good start increases watch time and a higher watch time indicates the value of your content to Instagram. Many users watch videos without sound. The use of on-screen text facilitates the understanding of your message. The use of keywords also enhances Instagram’s understanding of your content.
Make Sure You are Using the Right Hashtags
When you use relevant hashtags, Instagram groups your post into specific categories, so people who are searching for that topic can easily find it. Use three to eight hashtags that relate to your post. Don’t use the same hashtags all the time, because they lose their effect.
You should mix popular tags with niche specific ones. With popular hashtags, your content gets more exposure, while niche hashtags help you reach people looking for a particular topic. By combining these strategies, you will reach a wider audience.
Maintain an Active Presence on Instagram to Build Ranking
Instagram checks the activity of your account. If you post regularly and engage with your audience, Instagram will take your profile as useful and trustworthy. This increases your Instagram profile visibility and improves its search ranking.
It is recommended that you post three to five times per week. Make sure your posts are related to your main topic. Also, find out the best time to post on Instagram by checking Instagram Insights. Your content gets more views and engagement when you post at the times your Instagram followers are most active.
As a result of these efforts, your ranking and following will also improve.
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